We support the entire process of restricted distribution: from hardware and software consulting to the installation, management and optimization of your network and content consulting. Whether you`re interested in a few screens or a complex network of hundreds of people, we`re here to help. With extensive experience in various industries, we can help you find the best solution for your situation. Interactive narrow delivery is a type of narrow delivery in which users experience the product or interact with products and services before purchasing them. Where they can experience it with touch screens. Marketers are often interested in restricted media as a commercial advertising tool, as access to such content involves exposure to a specific and clearly defined potential consumer audience. The theory is that by identifying certain demographic groups by watching such programs, advertisers can better target their markets. Pre-recorded television programmes are often broadcast to a captive audience in taxis, buses, lifts and queues (e.g. at post office branches in the UK). For example, in London`s black taxis, the Cabvision network broadcasts limited recorded TV shows[9] interspersed with targeted advertising for taxi drivers. Television has shifted from broadcast to restricted broadcasting, which has given advertisers a greater advantage when it comes to targeting their messages to a specific demographic audience. For example, if an energy drink company wants to target action athletes between the ages of 18 and 25, it can buy business time on a niche network that restricts only mixed martial arts, making its message more valuable through marketing to a focused audience. Restricted broadcasting is an important technique in broadcasting and advertising.
The concept uses illustrative case studies from various industries to explain how restricted distribution can be used to target niche audiences to increase sales and build brand loyalty. Thanks to continuous innovation in the development of digital screens, the applications of narrow streaming continue to grow. From ordinary LCD screens and billboards to illuminated digital newspapers, touch screens, LED walls and interactive apps. We are happy to offer you an innovative solution for your narrow casting needs. The Internet uses both a dissemination model and a restricted distribution model. Most websites are on a broadcast model, as anyone with Internet access can visit the websites (Wikipedia is a good example, this website can be received by anyone with an Internet connection). However, websites that require a connection before content can be viewed are more likely to rely on the restricted delivery model. Push technologies that send information to subscribers are another form of restricted dissemination. Perhaps the best example of restricted distribution is electronic mailing lists, where messages are only sent to people who subscribe to the list. Almost anything that can be displayed on a computer screen can be displayed on a narrow broadcast screen.
Examples include photo and video material, animations, templates with text and/or images, content based on RSS feeds, or full websites. Examples of close dissemination can be seen in shops, supermarkets, canteens, public transport, restaurants, waiting areas, petrol stations and buildings. Your restricted broadcast network is connected to a media player. This media player with restricted streaming software communicates with a server where content is retrieved at predetermined times. After training by one of our experts, you can easily use the software on multiple devices, both centrally and locally. a variety of television stations aimed at meeting the needs of small specialty viewers. “Here,” Licklider said, “I want to invent the term `restricted broadcast` and use it to emphasize the rejection or dissolution of restrictions that result from a commitment to a monolithic approach to mass attraction and broadcasting.” [5] Our restricted distribution software makes it easy to manage and display your own content on screens. If you want to focus on other things, you can also leave us the creation, management and planning of content. It`s up to you! Restricted dissemination has traditionally been understood as the dissemination of information to a limited audience, not to the general public. In restricted delivery, multimedia messages target specific segments of the audience defined by demographic values, preferences, or attributes. Also called niche marketing or targeted marketing.
Restricted dissemination is based on the postmodern idea that there is no mass audience. While the first uses of the term appeared in the late 1940s in connection with subscription radio broadcasts, the term first made its way into the general lexicon due to computer scientist and public broadcaster J.C.R. Licklider, who in a 1967 report “envisioned a variety of television stations aimed at meeting the needs of smaller, specialized audiences.” .